Guide · Updated
Next.js vs WordPress
Speed, SEO, security, editing and running costs compared for an Indian business website, plus when WordPress is the better choice.
Website Redesign Services in India
GOSHU Digital provides website redesign services in India for businesses whose website looks dated, struggles on mobile, or no longer reflects what they sell. We modernise what customers see (design, structure, content and the mobile experience) while protecting what search engines have already learned about your site: its URLs, its page titles and the links other websites point at it.
That second part is where most redesigns go wrong. When old page addresses stop working and nobody redirects them, the rankings and enquiries those pages earned can vanish soon after launch. So every redesign we take on includes a written redirect map, a staged launch and a Search Console check afterwards, not only a new look.
We are a website designing company in Rohtak, Haryana, and redesign sites for businesses across India, in English or Hindi. Starting from scratch with no site at all? See website design instead.
Signs your website needs a redesign
Not every old website needs replacing. Look for problems that are costing you enquiries:
- Visitors have to pinch and zoom on a phone, or buttons are too small to tap.
- Pages take several seconds to appear on mobile data, especially image-heavy ones.
- You can't change services or timings without calling a developer, so the site is out of date.
- Enquiry forms deliver to an inbox nobody checks, or nobody has tested where they go.
- Browsers show security warnings because the SSL certificate lapsed or some pages still load over plain HTTP.
- The site runs on an outdated theme, plugins or PHP version that no longer gets security updates.
- Your services, branding or customers have changed, but the website hasn't.
- There is no click-to-call or WhatsApp button, so mobile visitors have to copy your number.
- Search traffic has been sliding for months while competitors with newer sites move ahead.
If only one or two of these apply, a focused fix may be enough. Slow pages, for example, can often be solved with website speed optimization without a full redesign.
Refresh, redesign or rebuild?
"Redesign" means different things to different agencies. Agree which of these you are paying for before you compare quotes:
| Option | What changes | SEO risk | Good fit when |
|---|---|---|---|
| Visual refresh | Colours, typography, images and layout on the existing platform; URLs stay the same | Low | The structure works but the site looks dated |
| Full redesign | New design, navigation and content structure; some pages merged, added or renamed | Medium: needs a redirect map | Your services or audience have changed, or the site is hard to use |
| Rebuild on a new platform | Everything above plus the technology underneath, for example WordPress or Wix to Next.js | Higher: most URLs and templates change | The current platform is slow, insecure or blocks what you need |
Thinking of leaving WordPress? Our Next.js vs WordPress guide compares the two honestly, and our Next.js development page explains what a rebuild involves.
How our website redesign process works
Audit and benchmark
We crawl your current site, export the pages that bring search traffic and enquiries from Search Console and analytics, list the pages other sites link to, and record mobile speed scores as dated lab data, so there is a baseline to compare against.
Decide the scope
Based on the audit, we recommend a refresh, redesign or rebuild and explain why. Pages that perform are kept; thin or duplicate pages are merged.
Content and URL plan
We plan the new sitemap and keep existing URLs wherever possible. Every URL that has to change goes into the redirect map.
Mobile-first design
New page designs for phone and desktop, built from your real content and reviewed with you.
Build on staging
The new site is built on a private staging address, hidden from search engines, while your current site stays live.
Pre-launch checks
Every redirect is tested, old and new titles and descriptions are compared, forms and WhatsApp buttons are tried, and speed is measured again.
Launch and monitor
We switch over, submit the new sitemap and watch Search Console for crawl errors and missing pages after launch.
SEO-safe website migration checklist
Use this checklist whether we handle your redesign or someone else does. It follows Google's own guidance on site moves with URL changes.
Before launch
- Crawl the old site and save every URL, including PDFs and images that get search traffic.
- Export the evidence from Search Console: pages with clicks, the queries they rank for, and the Links report showing which pages have backlinks.
- Build the redirect map: one row per old URL, pointing to the closest matching new page. Don't send everything to the homepage; Google treats that much like a missing page.
- Carry over metadata: keep or improve each page's title, meta description and H1 instead of letting new templates generate generic ones.
- Preserve the invisible parts: structured data, canonical tags, image alt text, the analytics tag and any Search Console verification code.
- Keep staging out of Google with a password or noindex tag, and put removing it on the launch-day list.
| Old URL | New URL | Action |
|---|---|---|
| /about-us.html | /about | 301 redirect |
| /products.php?id=12 | /products/steel-almirah | 301 redirect |
| /services/interior-work | /services/interior-design | 301 redirect (renamed) |
| /gallery-2019 | /projects | 301 redirect (merged) |
| /diwali-offer | None | 410 Gone (no equivalent page) |
On launch day
- Switch on server-side 301 redirects (308s also count as permanent for Google), each pointing straight to its final URL with no chains.
- Remove the staging noindex or password, then confirm robots.txt is not blocking the new site.
- Submit the new XML sitemap in Search Console and spot-check key pages with the URL Inspection tool.
- Update internal links so they point at the new URLs directly rather than through redirects.
- Update links you control elsewhere: Google Business Profile, Justdial, IndiaMART and other listings, social media bios, your WhatsApp Business profile and the landing URLs in any Google or Meta ads.
- Check QR codes printed on visiting cards, brochures, menus and shop standees. If they point at old URLs, make sure those URLs redirect.
- If you can, launch outside your busiest period, such as festive-season sales or admission season.
After launch
- Watch the Page indexing and Performance reports in Search Console, comparing clicks to key pages with the period before launch.
- Fix any 404 errors that appear by adding redirects for URLs the map missed.
- Keep redirects in place for at least a year, as Google recommends, and ideally for good.
- Use Search Console's Change of Address tool only if you also moved to a new domain. A redesign on the same domain doesn't need it.
Some ranking movement after launch is normal while Google recrawls the site; Google says most URLs on a small or medium site move over within a few weeks. A sustained drop usually points to a missed redirect or a page that lost content, which is why the audit baseline matters.
Redirects depend on where your site is built
- WordPress: redirects can live in a plugin or in server rules. Server-level rules are faster and survive plugin changes.
- Shopify: product, collection and page URLs always carry fixed prefixes such as /products/ and /collections/, so moving a store to or from Shopify changes most URLs. Shopify's built-in URL redirects handle the mapping.
- Wix and similar builders: sites can't be exported to another platform, so pages are rebuilt and content copied across. Plan the redirect map early.
- Old PHP or HTML sites: URLs ending in .php or .html, or built on query strings, need server-side 301 rules rather than JavaScript redirects.
- Next.js: permanent redirects are declared in the project configuration and return a 308 status, which Google treats like a 301.
What affects the cost of website redesign services in India
Redesign quotes vary widely because the work varies widely. The main cost drivers are:
- How deep the change goes: a visual refresh, a full redesign or a rebuild on a new platform
- The number of distinct page templates, more than the raw number of pages
- How much content is rewritten, merged or created from scratch
- How many URLs need redirecting, and how messy the old structure is
- Integrations to rebuild or add, such as payment gateways, booking tools, CRMs or chat
- A second language, such as adding Hindi pages
We quote per project after a short audit of your current site. For typical market ranges, see our website development cost guide.
What's included
- An audit of your current pages, search traffic and backlinks
- A written URL and 301 redirect map
- Titles, meta descriptions and H1s carried over or improved
- A new mobile-first design built from your real content
- A staging site hidden from search engines until launch
- Redirect, form and WhatsApp button testing before go-live
- A new XML sitemap submitted in Google Search Console
- A post-launch check for crawl errors and missing pages
Frequently asked questions
Related services
Website Design
Custom, mobile-first websites for businesses, designed around what your customers need to find and do.
Next.js Development
Fast, search-friendly websites and web apps built with Next.js, React and TypeScript.
Website Speed Optimization
Find and fix what slows your site down, measured against Core Web Vitals.
SEO Services
Technical and local SEO, including Google Business Profile setup, for businesses in Rohtak and beyond.
Website Maintenance
Ongoing updates, backups, security checks and content edits so your site keeps working.
Technology Consulting
Independent advice on platforms, tech stacks and website plans before you spend money.
Helpful guides
Guide · Updated
Website development cost in India
What pushes a website quote up or down in India, the yearly costs people forget, and how to compare freelancer and agency quotes on the same brief.
Talk to us about your project
Call or WhatsApp +91-7015179296, open 24 hours, 7 days a week. We are based in Rohtak, Haryana 124001 and work with clients across Haryana and India.
Open 24 hours, 7 days a week · English and Hindi · Rohtak, Haryana 124001