Guide · Updated
Shopify store setup cost in India
Plan fees, 18% GST, gateway and Shopify transaction fees, apps and build costs for an Indian Shopify store, with a worked year-one budget.
Ecommerce Website Development in India: Shopify and Custom Stores
GOSHU Digital offers ecommerce website development in India for brands that want an online store they can actually run. We build on Shopify when you want to launch fast and skip server upkeep, and as a custom Next.js storefront when speed and design control come first. If you already run a WordPress site, we also build on WooCommerce when it is the more sensible route. Payments, cash on delivery, shipping and GST are planned from day one, the way Indian customers and Indian tax rules expect.
Anyone planning a store here tends to ask three things: which platform to pick, what it will cost to run each month, and how to stop losing money on cash on delivery parcels that get refused at the door. This page covers the platform choice and the India-specific setup. For running costs such as plan fees, apps and gateway charges, our Shopify store setup cost guide works through a full first-year budget in rupees.
Shopify, WooCommerce or a custom store: choosing your platform
No platform suits every store. The right choice depends on your product count, who updates the store day to day, expected order volume, and whether you would rather pay a monthly subscription or own and maintain the software yourself.
Headless means a custom front end, built in Next.js, sitting on top of Shopify, which still handles the catalogue, checkout and orders. It suits established brands that have outgrown themes. We build those storefronts the same way as our Next.js development projects.
| Platform | A good fit when | Trade-offs to know |
|---|---|---|
| Shopify | You want to launch quickly, manage orders from your phone and never think about servers, security patches or backups. | Monthly plan and app subscriptions. Shopify Payments is not offered in India, so Shopify adds its own fee on prepaid orders taken through Razorpay or other gateways. Checkout changes are limited outside Shopify Plus. |
| WooCommerce | You already run a WordPress site with traffic, want full control over hosting and data, or sell products with complex options. | No monthly platform fee, but hosting, plugin updates, backups and security are your responsibility. Too many plugins slow a store down quickly. |
| Custom or headless (Next.js) | Brand experience and page speed are central to how you sell, or you need something no theme can do, such as trade price lists or a product configurator. | Higher upfront build cost, and changes need a developer. Usually paired with Shopify for products, checkout and orders rather than building payments from scratch. |
A simple rule of thumb: if nobody on your team wants to deal with hosting or plugin updates, start on Shopify. If you already have a WordPress site with years of content and Google traffic, WooCommerce keeps everything under one roof. Go custom only when a theme genuinely cannot do what your customers need.
Built for how India buys online
A store that treats India as an afterthought loses orders quietly: a UPI payment that fails on mobile, a COD order to a pincode the courier does not serve, an invoice your accountant cannot use. These are the parts we set up and test before launch.
UPI, cards, netbanking and EMI payments
We integrate Razorpay, Cashfree, PayU or the gateway you already have an account with, and switch on the methods your customers use: UPI, debit and credit cards, netbanking, wallets, and card or cardless EMI where your gateway supports it. On mobile, paying by UPI should open the customer's UPI app directly instead of asking them to type an ID.
Because Shopify Payments is not available in India, a Shopify store pays a gateway fee plus Shopify's third-party transaction fee on every prepaid order. That Shopify fee falls on higher plans, so we check whether an upgrade would save you money as sales grow. Before launch we test successful, failed and refunded payments so no order goes missing between the gateway and your dashboard.
Cash on delivery without the losses
Cash on delivery still matters for first-time buyers, especially outside the metros, but every refused parcel costs you shipping both ways. Shopify does not charge its transaction fee on COD orders; the real cost is return-to-origin (RTO) shipping and stock stuck in transit. We set COD up with guardrails:
- COD limited by order value, product type or pincode, so high-risk orders are prepaid only
- Order confirmation by WhatsApp or OTP before the parcel is dispatched
- A small prepaid discount or partial advance to nudge buyers towards UPI
- Reports that show your COD share and RTO rate, so you can tighten the rules where losses are high
Shipping, courier partners and pincode checks
We connect the store to a shipping aggregator such as Shiprocket, or to direct courier accounts like Delhivery, so labels, pickups and tracking run from one place. Accurate product weights keep shipping rates right, and a pincode checker on product pages tells customers before checkout whether you deliver to them and roughly when. Order, dispatch and delivery updates can go out on WhatsApp or SMS, which many Indian shoppers check far more often than email.
GST-ready tax settings and invoices
We add your GSTIN to the store, assign HSN codes to products, show prices inclusive of tax the way Indian customers expect, and set up an invoice app or plugin so every order produces a proper tax invoice, with CGST and SGST for orders within your state and IGST for orders from other states. We configure the store; your chartered accountant should confirm the GST rates for your products.
Fast on budget phones and patchy networks
A large share of Indian shoppers browse on mid-range Android phones over mobile data. We keep product images compressed and correctly sized, limit the number of apps and scripts, and test on low-end devices, not just a fast laptop. Where your buyers prefer it, product pages and policies can be in Hindi or bilingual. If your current store already feels slow, our website speed optimization service focuses on exactly that.
Ecommerce projects we take on
- New Shopify stores: plan selection, theme setup or customisation, products and collections, store policies, payments, shipping and launch.
- WooCommerce stores: a store added to your existing WordPress site, or a new WordPress and WooCommerce build when you want to own the hosting and avoid monthly platform fees.
- Headless storefronts: a custom Next.js front end on top of Shopify for brands that need more speed and design freedom than a theme allows.
- Platform moves and rebuilds: moving from WooCommerce, Magento, OpenCart or a marketplace-only setup, with every old URL redirected. Our website redesign and migration process covers the SEO side step by step.
- B2B and wholesale catalogues: price lists for trade customers, minimum order quantities and request-a-quote products for manufacturers and distributors.
- Integrations: inventory and accounting tools, marketplace listings, WhatsApp updates, reviews and loyalty, chosen sparingly so the store stays fast.
How a store project runs
Discovery
We look at your products, margins, how you ship today and who will run the store day to day, then recommend one platform and explain why in writing.
Structure and design
Category and collection structure, product page layout and mobile-first designs, plus a clear list of what you need to supply: product photos, descriptions, size charts and policies.
Build and setup
Theme customisation or custom development, then payments, COD rules, shipping, tax settings, apps and the policy pages for shipping, returns, privacy and terms.
Testing with real orders
Prepaid, COD, failed payment, refund and cancellation flows are tested end to end, on low-end Android phones and slow connections as well as desktop.
Launch and handover
We connect your domain, submit the sitemap to Google Search Console, set up analytics and train your team in English or Hindi on adding products and processing orders.
SEO foundations from the first day
A new store should launch with the basics already in place, because fixing them later means Google re-crawling hundreds of product URLs. We give products and collections unique titles and descriptions, clean URLs, product structured data and image alt text, submit the sitemap, and redirect any old URLs before the switch.
Ranking for competitive product searches takes ongoing work after launch: content, internal linking and technical fixes. That sits with our SEO services, so the store build and the SEO effort are scoped separately and you only take on what you need.
Online stores for Rohtak and Haryana sellers
GOSHU Digital is based in Rohtak, and we can meet in person in Rohtak by appointment to plan your store, look at your products and talk through how you ship. If you sell from elsewhere in Haryana or India, we work together over WhatsApp, phone and video calls, in English or Hindi.
Haryana's sellers rarely fit the standard D2C template. A textile maker in Panipat may need a wholesale catalogue next to a retail store, a footwear unit near Bahadurgarh a B2B ordering site alongside its IndiaMART listing, and a Rohtak shop simply a proper store with UPI to replace WhatsApp orders. We plan the store around how you actually sell; our web design page for Haryana covers the towns and districts we serve remotely.
What's included
- A platform recommendation with the reasoning written down
- Store setup on Shopify or a custom Next.js build
- Mobile-first product, collection, cart and checkout pages
- Payment gateway integration for UPI, cards, netbanking and wallets
- Cash on delivery rules and an order confirmation flow
- Courier or shipping aggregator setup with pincode checks
- GST settings, HSN codes and tax invoice setup
- Product and collection structure, filters and search
- Policy pages for shipping, returns, privacy and terms, ready for your review
- SEO basics, redirects, sitemap and Search Console setup
- Testing of prepaid, COD, refund and cancellation orders
- Training and a written handover in English or Hindi
Project we built: Wearzy
Fashion ecommerce
Wearzy
An online fashion store, live at wearzy.in. A visual, mobile-first storefront where shoppers can browse products and buy from their phones.
Frequently asked questions
Related services
Website Maintenance
Ongoing updates, backups, security checks and content edits so your site keeps working.
Website Speed Optimization
Find and fix what slows your site down, measured against Core Web Vitals.
SEO Services
Technical and local SEO, including Google Business Profile setup, for businesses in Rohtak and beyond.
Next.js Development
Fast, search-friendly websites and web apps built with Next.js, React and TypeScript.
Helpful guides
Guide · Updated
Website development cost in India
What pushes a website quote up or down in India, the yearly costs people forget, and how to compare freelancer and agency quotes on the same brief.
Talk to us about your project
Call or WhatsApp +91-7015179296, open 24 hours, 7 days a week. We are based in Rohtak, Haryana 124001 and work with clients across Haryana and India.
Open 24 hours, 7 days a week · English and Hindi · Rohtak, Haryana 124001