Guide · Updated
Next.js vs WordPress
Speed, SEO, security, editing and running costs compared for an Indian business website, plus when WordPress is the better choice.
GOSHU Digital is a Next.js development company in India that builds fast, search-friendly websites and web apps with Next.js, React and TypeScript. We work with businesses that have outgrown a page builder, need a slow site rebuilt, or want a custom web app without the overheads of a large agency. The pages we build arrive as complete HTML, are designed to load quickly on an ordinary Android phone, and come with the metadata Google needs.
We can take on Next.js projects remotely for clients anywhere in India, in English or Hindi. If you are near Rohtak, Haryana, we can meet in person in Rohtak by appointment.
Next.js is a framework built on React. Its main advantage for a business website is simple: pages are prepared on the server or generated ahead of time, so visitors and search engines receive finished HTML instead of an empty page that fills in only after JavaScript runs. That one decision affects speed, search visibility and how your links look when people share them.
Next.js is not the right answer for every business. If your team publishes several posts a day and depends on WordPress plugins, WordPress may suit you better. Our Next.js vs WordPress guide compares the two honestly, including running costs.
These are the kinds of Next.js work we take on. Most projects combine two or three of them.
Company websites, landing pages for ad campaigns, product catalogues, member areas and internal tools. We use the App Router, write the code in TypeScript and style it with Tailwind CSS, so the project is typed, consistent and easy for another developer to pick up later.
A platform move is where rankings are most often lost, usually because old URLs stop working or page titles disappear. We map every old URL to its new address with 301 redirects, carry over titles, descriptions and structured data, submit a fresh sitemap and watch Search Console after launch. The full SEO-safe checklist is on our website redesign service page.
We also move single-page React apps to Next.js, including projects built on Create React App, which the React team deprecated in 2025, so their pages can be indexed properly.
If your team needs to edit pages, blog posts or products without calling a developer, we connect Next.js to a headless CMS. A common middle path is keeping WordPress as the editing back end while Next.js serves the public site: your staff keep a familiar editor and visitors get the faster front end.
Custom catalogues and checkouts with Razorpay and other gateways that support UPI, cards and net banking, plus Next.js front ends for Shopify stores that need more design freedom than a theme allows. Our ecommerce website development page covers platform choice in detail.
Inherited a Next.js codebase from a developer who is no longer around? We review it, upgrade outdated versions, move Pages Router code to the App Router where that pays off, and apply security patches. Patching matters: 2025 brought a middleware authorisation bypass (CVE-2025-29927) and a critical remote-code-execution flaw in React Server Components (CVE-2025-55182), and both called for prompt upgrades. If speed is the main complaint, our website speed optimization service starts with a measured audit.
A site that tests well on office Wi-Fi can still struggle on a crowded 4G connection in a smaller town. We build and test for the conditions your customers actually have.
Some businesses want a finished website for an agreed price. Others need ongoing developer time for a product that keeps changing. We offer three ways to work together and will suggest the one that fits your situation, not the one that bills the most.
| Model | Best for | How scope and billing work |
|---|---|---|
| Fixed-scope project | New websites, migrations and builds with a clear brief | Pages, features and acceptance criteria are agreed in writing, then quoted as one price for that scope. Anything outside it is quoted separately. |
| Monthly retainer | Businesses that need regular updates, new pages and small features | A set amount of development each month, planned together and reported at the end of the month. |
| Hours in your codebase | Startups and product teams with their own repository and a running backlog | We work on agreed tasks in your repository, using your task board and calls, billed by the hours agreed for the month. |
Every engagement is quoted in writing after a scoping conversation, with the deliverables for each stage spelled out before work starts.
Discovery and scope
We look at your current site, analytics and competitors, agree what the new site must do, and write down the pages, features and integrations before any code is written.
Structure and design
The page structure and URL plan come first, then mobile-first designs for the key templates, so you approve the look before the build starts.
Build and review
We build in TypeScript on a private preview link that you can open on your own phone, and share progress as each part is ready.
Pre-launch checks
Titles, descriptions, canonical tags, the sitemap, redirects, forms and payment flows are checked, and speed is tested on a throttled mobile connection, before anything goes live.
Launch and handover
We deploy the site, connect your domain and Google Search Console, and hand over access to the code and the accounts involved.
Support after launch
Updates, security patches and new features continue through a monthly retainer or a website maintenance plan, if you want them.
Our projects use Next.js, React, TypeScript and Tailwind CSS. This website is built on the same stack and deployed on Cloudflare, so you can judge our work by using it: open any page, view the source, and you will find the full text already in the HTML. The Goshu India website, featured below, is another live Next.js site we built.
Before you hire any Next.js developer, including us, run these quick checks:
Our own brand
Goshu India is our own brand, and we built its website, live at goshuindia.com: a fast, mobile-first site that presents the brand and its products clearly.
Modernise an outdated website while keeping the Google rankings and URLs you already have.
Find and fix what slows your site down, measured against Core Web Vitals.
Online stores for Indian brands, including Shopify and custom builds with Indian payment options.
AI chatbots for your website that answer common questions and capture enquiries.
Ongoing updates, backups, security checks and content edits so your site keeps working.
Guide · Updated
Speed, SEO, security, editing and running costs compared for an Indian business website, plus when WordPress is the better choice.
Guide · Updated
What pushes a website quote up or down in India, the yearly costs people forget, and how to compare freelancer and agency quotes on the same brief.
Call or WhatsApp +91-7015179296, open 24 hours, 7 days a week. We are based in Rohtak, Haryana 124001 and work with clients across Haryana and India.
Open 24 hours, 7 days a week · English and Hindi · Rohtak, Haryana 124001